Ply Gem was a holding company with little brand awareness. Working with a team of designers and marketers, I helped launch the Ply Gem brand as a home exterior design company. Our holistic approach completely transformed the business from a little known siding supplier to a leader in its category.
Building trust and awareness with the people that make it all happen: builders.
Sell sheet for the manufacturing and marketing operations in Canada (details on the back).
Outdoor board based on observation: Door-to-door window salesmen are like Terminators — you can’t get rid of them.
Outdoor board with a simple message — we back the quality of our products in writing.